Lucky Star features regularly among the Top Ten Grocery Brands in the Fast Moving
Consumer Goods
Grocery Sector in South Africa
The brand has a proud and proven track record in the South African Retail and Wholesale Industries
Lucky Star is the Market Leader in most Canned Fish sectors
Research shows that the Lucky Star brand is a South African icon, trusted for its great taste and consistent quality, offering the consumer value for money and convenience in all Canned Fish sectors
Marketing Oceana Brands markets locally and internationally procured canned fish products to consumers via the wholesale and retail trade in Southern Africa, using an extensive network of sales agents and third party warehousing facilities. Canned Pilchards, Sardines, Tuna and Mackerel Middlecut are marketed under the pre-eminent Lucky Star brand that commands a major share of Southern African markets, has wide distribution throughout Africa and is well known in many world markets.
Oceana Brands also markets pet food under the Happy Pet and Lucky Pet
Brands. Lucky Pet Pure Pilchards is the no. 1 selling line item in the Canned Cat Food market in South Africa with Lucky Pet Pure Sardines being no. 2 in most major retail stores.
Oceana Brands is part of the Oceana Group Limited, which is the holding company of some 23 operating subsidiaries in the fishing and allied services sector.
The Oceana Brands division is engaged mainly in fishing (both locally and internationally) for inshore pelagic species and in the production, marketing and distribution of branded canned fish products via the wholesale and retail trade in Southern Africa, using an extensive network of sales' agents and third party warehousing facilities.
Oceana Brands owns and manages a versatile fleet (including joint ventures) of six steel, ten wooden and two fibreglass vessels which operate from four ports. The cannery at St Helena Bay sources fish from the Oceana fleet, joint venture partners and contract vessels. An Internationally accredited cannery, it processes pelagic fish to support brands marketed by Oceana Brands.
Canned pilchards are marketed under the pre-eminent Lucky Star brand that commands a major share of the Southern African market, has wide distribution throughout Africa and is well known in many world markets.
Oceana Brands also markets pet food under Lucky Pet, one of the largest brands of canned cat food in South Africa and produces and markets a high quality Fishmeal.
